This is more of a point on branding than politics, although we proudly stand up against any hate fuelled rhetoric that drives people apart through fear.
The video above shows not only the responsibility, but also the importance of fact checking before you share a post on social media. This is particularly important if you are part of a small digital business, which believe it or not is exactly what your band is, The smaller your business (and lets face it a band is pretty small) the more important it is to keep your customers on side. If you share a post without fact checking it first, whether its political, industry relevant, or just a point related to a principal the band believes in - if it isn't true you will be found out, and people won't be happy about it!
According to the White House Office of Consumer Affairs a dissatisfied customer will tell between 9 and 15 people. Worse still according to iFinancial Training Services 96% of unhappy customers don't complain, but 91% just leave and never come back. How would that impact your bands sales, gig attendance, or online reach? Pretty significantly no doubt.
So, whilst we're not suggesting that many, if any, artists would share something like the example given in the video, the message remains the same, be aware before you share 😀